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Launching Feb. 28 with a limited-edition FAB AID Ultra Repair Cream.
February 28, 2020
By: Melissa Meisel
First Aid Beauty, created by visionary entrepreneur Lilli Gordon and acquired by P&G in 2018, was founded with a mission to help skin look and feel its absolute best. In 2020, the brand has a new mission—rescuing recent college graduates from the $1.6 trillion student debt crisis! Greatly impacting life decisions such as career path, housing and even family planning, First Aid Beauty is committing $1 million to pay off student loans and help graduates get off to a smooth start as they be...
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